Many marketers today are using Google Trends to conduct simple, “at a glance” market research.
Even if you’re not working in marketing, though, you may still find the SEO-related online research tool fun and easy to use.
For example, this month is February, a month often associated with Valentine’s Day here in the U.S. as well as the color red. So, I just visited the Explore Trends portion of the Google Trends site and added the search term, “red,” to see how well that term has been trending lately.
The results page provided some interesting stats related to “red” searches:
- Interest Over Time – the trend line showed the number of global searches with “red” since 2005, and I was able to discover that the most searches occurred during the month of May, not February, during the year 2010.
- Regional Interest – Broken out by region and by city, this section of the results showed that the most users searching “red,” were found in the region of Croatia and the city of Boston.
- Related searches – Broken out by topics and queries, I learned that Google visitors were also interested in the related topic, “red – color” and were also searching with the related queries, “red hot,” “red bull,” and “red sox.”
Considering these results, you can probably understand how marketers could use the Google Trends tool to conduct a quick assessment of how well the names of their products and services are resonating in the market.
What about you? Have you ever wanted to gauge the interests of those around you in a particular topic?
I’ve wondered whether Google may use the tool to see how its own services are trending. I just revisited the Google Trends site and submitted the search term, “google.” Glancing at the trend line on the results page, I think Google would be pleased.
And back to what’s trending during the month of February every year, though the search term, “red,” seems to be lackluster, the search term, “Valentine’s,” seems to continue to rule. Don’t just take my word for it, check out the trend line.