Putting on the Spritz

readers closeup

a pair of readers

Fast times. Fast cars. Fast…you can probably fill in the blank, but would you choose the word, “books,” to do so?

Well, the technology developers at Spritz are banking on the fact that you and hundreds of thousands of others will be interested in reading books in a more quick and efficient way.

Have you heard about Spritz yet?  According to its website, the mission of the Boston-based startup is “to change the way people read and make communication faster, easier, and more effective.”  The company also states that it is focused on integrating its patent-pending text streaming technology into modern communications, such as websites, videos, photos and maps. The company’s trademarked tagline is: “Reading Reimagined.”

How does Spritz’s technology work?  Basically, the text-streaming technology helps you decrease the number of eye movements from word to word and sentence to sentence that you would normally take when participating in traditional reading, saving you time.  According to the company, when you are “spritzing” versus reading in the traditional way, you read text one word at a time in a special visual frame called a “redicle.”  You can check out Spritz’s video about the science behind their technology to learn more details about how “spritzing” works.

In my opinion, in a time when so many happenings, ideas and people are competing for our limited attention spans, our time is becoming more and more precious, thus more and more valuable.  I think time-saving technologies, like Spritz, are coming along at a very opportune moment, and it will be interesting to see the collective consumer response around the globe.

If you visit the company’s website, you can demo the new Spritz technology at the top of the home page or by clicking on the click to Spritz button on the “About Spritz” page.   When I tried “spritzing” on the home page, I chose a reading rate of 600wpm, and I was able to comprehend the message.  I think the new technology is beyond cool, and I’ve already begun to imagine how many more books I’ll be able to read when Spritz’s technology becomes more readily available in the future.

What about you?  Does the idea of speed reading appeal to you?  Or, do you prefer to “take your own sweet time” when reading books?  Are you ready to abandon traditional reading and give “spritzing” a try?


  1. Linda Britt says:

    Very interesting technology and concept. However, I wonder if the American way of doing everything in a hurry so we can only hurry to do more is equating to a reduced Quality of Relationships and Life. What is next?—A Technology that enables us to Stop & Smell the Roses in Record Time?

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