A Rear Window View
Craig Smith’s November 2013 tally of how many people are using some of the top social media, services and mobile apps reveals many individuals are “active users” of the 300 or so new digital media channels.
But, how active is “active”? In his post, “Definition of Active Users,” Nigel Brookson took a stab at defining the term, “active user,” in relation to Facebook, Twitter and Google+.
What about all of the registered, less active users of these new digital channels? Why would all of those people take time out of their lives to join and create new profile accounts on new digital channels, only to seldom use the services?
No doubt there are countless reasons why, however, I’d venture to guess that Alfred Hitchcock, if he were alive today, might offer one theoretical reason.
What explanation for inactive digital channel users might the famed author and moviemaker offer?
Think Rear Window. Are you there yet?
I think Hitchcock might throw out the concept of voyeurism as a reason for less-than-active participants on digital media channels.
Would you agree? Several friends of mine have admitted to me that that they participate in Facebook and Twitter only “to watch what other people are doing.”
Do you know anyone who has similarly admitted to inactive usage and “watching” on some of the newer digital channels? Have you ever heard the comment, “I’m on Facebook, but I’m not really on Facebook”?
American football and baseball are often referred to as spectator sports. More and more, it seems that the same can be said about today’s game of social and digital media.
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