“Content is king.”
If you’re a digital marketer today, no doubt you’ve heard the above statement uttered countless times during 2012.
If you’re a marketer, how do you feel about the task of content creation? Do you think that the task is brand new, or do you think that the task of content creation is actually a repeat of the news gathering techniques of days gone by?
Do you think that the term, “content creation,” is a modern buzzword for an older marketing or journalistic technique, or do you think the term represents a new marketing task or function?
Rather, I’d like to promote the idea that Jesus is king when it comes to the content of our lives.
“King of kings,” in fact.
May His peace be with all of you who read this post.