When was the last time you searched for information online using Google’s search engine? Yesterday? One hour ago? Thirty minutes ago?
Considering recent Statisticbrain.com stats on the average number of Google user searches that occur daily and annually, no doubt, it’s likely that you’ve used Google’s search engine recently.
Marketers today who are focused on search engine optimization (SEO) want to know your search behavior. The more SEO-savvy are using free and paid online tools to discover the actual keywords that you’re choosing to type into the Google search box when you’re trying to locate the information that you’re seeking online.
For example, the Keyword Tool inside Google Adwords can be used by marketers to reveal that North Carolinians who are searching for information about the upcoming North Carolina State Fair event are actually typing in keywords such as, “NC state fair,” or, “state fair,” when conducting their online searches.
Have you ever noticed the auto population feature of the Google search engine? When you begin to type specific search terms into the Google search box, you will automatically see several suggested search terms that represent the most commonly used search terms of other users in your surrounding geographic area.
Even if you’re not a marketer by trade, you can use Google’s auto population feature to discover the most common types of information that those around you are seeking. How?
Try conducting a simple A-to-Z letter search approach. Simply go to the Google search box and type the letter, “a,” and look at the automated suggested search terms. Then, do the same for the letter, “b,” and the following letters in the alphabet. It’s a fun exercise.
I must confess, the other day, I used the A-to-Z letter search approach and found the results to be fascinating. For example, when I typed the single letter, “c,” into the Google search engine box, I saw the below auto populated search term suggestions:
- confessions of a CF husband;
- confessions of a homeschooler;
- confessions of a dangerous mind;
- confessions of a shopaholic;
- confessions of a glamaholic; and
- confessions of a cookbook queen.
Typing the letter, “d,” yielded these associated search suggestions:
- durham bulls; and
As a blogger, I appreciate how this A-to-Z letter search approach can be a great tool to find content ideas that are current, relevant and popular for inclusion in future posts.
If you’re not a marketer or blogger, then learning the search habits of others may not be one of your primary concerns.
At the least, I hope the subject of this post reminds you of one of life’s truths: sometimes when you search, you can find more than you’ve ever dreamed.