Wikipedia defines a trademark as a “distinctive sign or indicator used by an individual, business organization, or other legal entity to identify that the products or services to consumers with which the trademark appears originate from a unique source, and to distinguish its products or services from those of other entities.”
Having a trademark voice could earn you millions. Just ask Elton, Sting, Rod or Bette if you want proof of that fact.
At a minimum, trademark style can get you noticed. Consider British-born American Vogue editor-in-chief Anna Wintour and her trademark, oversized sunglasses. She’s instantly recognized at fashion shows when wearing them.
And, who could forget former U.S. Secretary of State Madeleine Albright’s collection of pins? Albright has stated that each pin she wore while serving as Secretary of State conveyed a special message for those with whom she encountered.
According to Wikipedia, the concept of “personal branding” began in 1981. Without doubt, the act of self-positioning by individuals worldwide seems to be more popular than ever in the mainstream culture today. For example, how many times have we heard young artists like Taylor Swift utter phrases like, “I’m focused on building my brand. I want to be around for the long haul.”
Do you have a personal trademark or style? By chance, do you have a trademark smile? What feature or features of yours make you distinct as an individual? And, how important do you think it is to stand out and apart from other individuals in the world?
If you don’t give your personal brand any thoughtful consideration, will others? Maybe it’s time to reconsider the personal impressions that you’re making on the world. In fact, it might be time to go buy that new hat or maybe a white, sequined glove.