The business of art and the art of business

Andy Warhol's Campbells Soup

Andy Warhol's Campbell's SOUP art

It was Andy Warhol who once said, “Being good in business is the most fascinating kind of art. Making money is art and working is art and good business is the best art.”

How many of you feel that you’re creating art when you’re working?

Over the years, I have more often heard the function of marketing referred to as a science.  And, like a swan that one sees gliding smoothly over the water’s surface without seeing its swishing, working feet, when marketing is executed effectively, a lot of the science and process beneath the marketing effort often goes unseen and unappreciated by the audience.

I recently read a blog post titled, “52 Types of Blog Posts That Are Proven to Work,” and I wondered how many non-bloggers out there realize how “scientifically” crafted many blog posts are today.

Does the fact that a blog post may be created by an author who is applying a particular, learned blog-writing method matter or affect the conclusions and impressions of readers?  I think it’s an interesting question to consider.

I’d love to hear your thoughts about whether marketing is a science.  Take the poll below, and don’t let the fact that “surveys and polls” is listed as number 30 within the suggested list of 52 most-effective blog post types affect your response!

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