Yesterday, August 6, 2011, I tweeted about the fact that Google debuted its latest interactive Google Doodle to its site visitors. Yesterday’s Doodle interactive design celebrated what would have been the 100th birthday of comedian Lucille Ball and featured a TV image containing interactive remote control buttons that aired clips from Ball’s famous, “I Love Lucy!” show.
Seeing yesterday’s Doodle, I remembered previous interactive Google Doodles that I have enjoyed viewing. I was excited to see the initial interactive Pac-Man Doodle that Google released in May 2010 celebrating the 30th anniversary of the popular video arcade game. And, I had fun using the interactive Doodle that honored the life of American jazz and country guitar artist Les Paul to create my own “Doodle song.” Beyond the interactive Doodles, I also enjoy viewing the creative images captured within Google’s standard Doodles.
From a corporate marketing perspective, I have enjoyed witnessing Google as a company achieve success in maintaining its strong corporate logo and brand identity while simultaneously being “playful” with its corporate logo. I also admire the fact that Google has created its Doodle 4 Google contest for K-12 kids.
On a more reflective note, the Doodles remind me how an attitude of openness to change, of thinking beyond the status quo and of positivity and even playfulness can have far-reaching positive effects in carrying us forward in both the personal and professional realms. I wonder how many people who clicked the TV remote buttons on the Lucy Doodle yesterday didn’t smile and reflect on past and future possibilities? I know that I certainly did.
Apart from all of my positive comments above, I do have some questions about Google. I recently downloaded the e-book, “The Googlization of Everything (And Why We Should Worry),” to my i-Phone, and I look forward to reading the book and learning more.
For now, I’m content knowing that, like Google’s logo, I, too, can continually evolve, change and refine my perspective. To put it in “Google terms,” when it come to my life, I can “doodle” this, or I can “doodle” that. It’s up to me! So, how do you like my avatar?
Ruth Dobson-Torres’ avatar